ABDUL RAAFY

Performance-Driven Meta Ads Specialist for Growing Brands

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About Me

I’m Abdul Raafy, a dedicated Facebook Ads specialist focused on helping small businesses and e-commerce brands grow through strategic social media marketing. I began my journey in 2025 as an meta Advertising Intern at digiender, where I gained hands-on experience planning, launching, and optimizing Facebook Ads campaigns. Since then, I’ve managed traffic and lead generation campaigns for e-commerce brands and worked as a freelancer on Fiverr, supporting multiple clients with Meta Ads strategy, audience targeting, and campaign optimization.

Experience: Meta Ads Intern at DigiEnder

About Digiender: Digiender crafts unique, innovative brand identities and digital assets that help businesses stand out. Our creative team delivers exceptional logos, web designs, and branding solutions worldwide—with a strong reputation for quality and client satisfaction.

My Expertise

  • Proficient in designing, implementing, and optimizing Meta Ads campaigns across Facebook and Instagram.
  • Skilled in audience segmentation, ad creative development, and A/B testing to enhance targeting accuracy and engagement.
  • Experience managing budgets and selecting optimal bidding strategies for various campaign objectives.
  • Well-versed in analyzing performance data to refine strategies and ensure alignment with business goals.
  • Familiar with dynamic creative tools, retargeting, and multiplatform ad placements to maximize reach.

Experience: Marketing Intern at Alkhidmat Karachi

Social Media Design

Designed brand-aligned social media posts and graphics reflecting the NGO's identity.

Digital Campaign Support

Supported digital marketing campaign development, including research and content planning.

Audience Strategic Planning

Conducted research and audience analysis to define campaign goals, target segments, and digital strategy.

Audience Engagement

Enhanced audience engagement through clear, purpose-driven storytelling.

Content Calender

Created a content calendar outlining weekly posts, themes, and engagement objectives.

Certification Ceremony of Alkhidmat Summer Internship Program

Experience: Freelance Meta Ads Consultant

16,377

Link Clicks

Achieved in a Facebook Ads Traffic Campaign.

100,000+

Reach

For an e-commerce client with optimized campaigns.

15%

Sales Increase

Resulted from targeted traffic to online stores.

PKR 0.91

Cost-Per-Click

Efficiently managed budget for high impact.

Education

Intermediate in Commerce

Haji Abdullah Haroon College (08/2024 - Present)

  • Supporting my practical learning in digital marketing and advertising.

Matriculation in General Science

Kutchi Kumhar School (04/2023 - 08/2024)

Project: Meta Ads Traffic Campaign (India)

Key Achievements

  • Executed a 10-day Instagram Ads campaign for a small business.
  • Executed performance-focused Instagram Ads campaigns with measurable engagement and lead outcomes.
  • Managed budget-efficient Meta Ads campaigns focused on reach, traffic, and lead generation for small businesses.
  • Increased brand visibility by 20% and yielded 50+ qualified leads.
  • Tailored ad creatives and targeting to engage niche audiences effectively.

Project: E-commerce Campaigns for Canadian Market

Skills

Digital Marketing

Ad Copy Testing

Facebook Ads

Instagram Advertising

Campaign Setup & Optimization

Performance Tracking

Social Media Marketing

Performance Tracking

Audience Research & Targeting


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